Product Design

Packaging

The look and quality of the packaging will determine success!

The packaging should be appealing:

• Interest!
• Attractive
• Fashionable
• Trendy
• Easy to handle

Some preliminary packaging ideas have been developed in-house.

We will work with 3rd party consultants and advertising agencies prior to our first Focus groups in Belgium and the Netherlands.

The feedback of the Focus Groups will be of major importance to the final look and feel of the product and its packaging.

The final packaging will be specifically targeted to address national differences.

Pricing

Charging Kit
Every SFI user needs one. Maximum end user price should be close to the psychological maximum of 30€ (50$) for the starter kit (chargers with high-capacity battery, and white stick).

Separate sticks should also be available in a 1 or 2 pack (in case of lost or broken)

Filters
The company’s core and repeat business!

A pack of 20 filters will be competitively but slightly higher priced in markets where the conventional pack is 4.50 or more.

For instance:
Pack of 20 Marlboro Red in Belgium: 4.50 € (7$)
Pack of 20 SFI filters: 5 € (8$)

Starter Kit
Attractive offer for first time users or as a gift pack:
1 Charging kit + 1 filter pack at 25 € (40$)