Product Launch

Launch Schedule
Introduction of the commercial product is anticipated in two test markets: Greece & Benelux (Belgium, Luxembourg and the Netherlands) in Q1&2of 2010. United States of America in the fourth quarter of 2009.

In 2010:
Ffurther larger European markets will be introduced for distribution:
Spain & Portugal, Italy, France, Scandinavia, German territories, Poland, Hungary, Czech Republic.

In 2011:
Korea and Japan, Canada and Australia, Middle East countries, South American continent, France, UK & Ireland.

Other countries will follow, whereby the order depends solely of the partners to be selected in each area, on a first-come-first-serve basis.

Product Availability:
The success of a fast moving consumer good lies in its availability. Therefore, SFI should distribute to the widest possible array of retail and other sales outlets.

Where Should SFI Products Be Available?

Everywhere!

• Retailers: all small – middle size shops
• Convenience stores
• Tobacco stores
• Tobacco vending machines
• Gas stations
• Large supermarkets and department stores
• Restaurants, bars and discos
• In your local SFI shop (SFIService center)
• On-line -> SFI user data base
• Direct sales -> SFI users club, MLM

Or… a combination of the above