S.W.O.T. Analysis

Strengths of SFI

• Has the look and nearly the similar use of a cigarette
• Has nicotine equivalent to a regular cigarette
• Does not operate by ways of combustion
• Does not affect passive smokers
• Not taxed as regular tobacco product
• No burning thus safer
• Unique Selling Propositions & Consumer benefits

Opportunities for SFI

• To be the FIRST real one on the market
• The hype around smoking bans
• Interest of industry and social security
• Holding a cigarette is still cool
• The market offers massive penetration
• The smokers market is still growing rapidly
• Media will jump on it (cfr. free publicity)
• The smoker has to look for alternatives
• Political interest

S.W.O.T. Analysis Conclusions

Our smokefree cigarette is the right product that comes at the right time and at the right place.

The No Smoking and anti-tobacco hype is on everybody’s top of mind right now.

SFI should at no time become a luxurious overpriced gadget for the elite but position itself as a FMCG (fast moving consumer good) catering to the whole smoking market!